professional ebay item description template

Even though your shipping and returns terms are spelled out elsewhere in your listing, forcing shoppers to click away to see them makes your listing harder to use. Anything that shoppers are likely to misunderstand or make mistaken assumptions about in your listing also belong here. Product specifications, use cases, preliminary help or support information, or anything else what will help your shopper to make a decision about your product are useful here.Ĭaveats. Not just one word or one sentence here, but enough detail to make the condition of the product and the packaging in which it will arrive very clear. This includes not just the make, model, and possibly size information that you put in your listing title, but part numbers, variation identifiers, version or revision information, or anything else that will help a shopper to identify exactly which product is being sold.Ĭomplete condition information. Here's a general outline of what you should include:Ĭomplete product identification details.

It takes care, thought, and at least a little bit of elbow grease to craft item descriptions that will help you to turn shoppers into sales.

InkFrog offers hundreds of beautiful designer listing templates for use on eBay, but don't imagine that choosing a great template for your listing performs the same function as a well-crafted item description.ĭepending on what you put into your templates, they can tell buyers either far more or, at the other extreme, not much more than what they already know about your product.įor best results, you want 'far more' to be the case for your listings.Įven visual listings using nice templates need to provide detailed information. If you want to make the sale, it's your job to give it to them. Sure, there are now buyers that may purchase without ever seeing an item description, but now you also know that when buyers do click, they're very specifically looking for more product information before making their purchase.Įven on the new product-based commerce eBay, some shoppers will want more details. Since eBay is shifting toward product-centered commerce, this thinking goes, and since item descriptions are now often an extra click away, they don't matter any longer. There's a kind of misguided conventional wisdom going around right now about item descriptions.

Professional ebay item description template